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Last Modified: November 28, 2016

Thank you for enjoying Clif Bar products and services! Clif Bar & Company and its affiliates (“Clif Bar”) values and respects your privacy. We understand how important privacy is to you as a user of our products and services (“User”). We want you to know what information we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of such information.

This Privacy Statement describes how we use, share, and protect information that we collect from our Users via direct communication with you or through websites owned or controlled by Clif Bar, which include, our other websites and any mobile sites, applications, widgets, and other interactive features; services that we may offer such as rewards programs, surveys, polls, contests, sweepstakes; our official social media pages that we control; subscribers to our mailing lists; and any email, text or other electronic communications that we send to you (collectively our “Sites”).

By accessing or using our Sites, you consent to the information collection, disclosure and use practices described in this Privacy Statement. Note that certain products or services referenced in this Privacy Statement may not be offered by Clif Bar at all times or in all jurisdictions. We encourage you to also review our Terms and Conditions of Use which governs your use of Clif Bar products and services and our Sites

Clif Bar & Company crafts energy food with organic ingredients to feed and inspire adventure. The kitchen crafted lineup includes the CLIF BAR energy bar, CLIF Kid and LUNA Brands.

Family and employee-owned, the company is committed to using organic and sustainable ingredients to help create a healthy, just and sustainable food system.

Clif Bar realizes that Users may interact with our Sites in different ways. For instance, some Users may access our Sites and simply review information, while others may register for contests, exchange information with us, order products and services from us, or otherwise participate in the transmission of information between Clif Bar and the User.

Use by Minors: Our Sites are directed to individuals who are permitted by applicable law and regulations to share their information, including Personal Information, without the consent of a parent or legal guardian. Clif Bar does not knowingly collect information from individuals under the age of 13 and we ask that you not provide us with any information regarding individuals under the age of 13. In the event that we learn that such information has been sent to us, we will make reasonable efforts to not retain such information and to remove it from our Sites.

Users in Non-US Jurisdictions: Clif Bar is an international business and our collection, storage, and use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada, or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States or other territories in which the privacy laws may not be equivalent to or as comprehensive as those in the country where you reside and/or are a citizen. By using our Sites, you consent to the collection, processing, maintenance, and transfer of your information, including Personal Information, in and to the United States and agree to be bound by the applicable U.S. laws and this Privacy Statement.

Clif Bar may collect information from you directly and indirectly as you use our Sites and in accordance with this Privacy Statement. Such information may include “Personal Information” which is information that identifies you as an individual, such as your:

  • Name

  • User name

  • Address (including billing and shipping addresses) or geolocation information

  • Telephone number (including home, work, and mobile phone numbers)

  • Email address(es)

  • Credit and debit card numbers

  • Profile pictures or usernames

  • Social media account IDs or usernames

  • Country of residence

  • And combinations of these types of information that uniquely identify you.

Information You Provide to Clif Bar. Users may be prompted to provide some or all of the following types of information, including Personal Information, in order to register, access various content or features, submit content, directly contact us with questions or feedback, or access other features of our Sites:

  • Contact information, such as name, address, telephone number, or e-mail address

  • Username and password to register for a User account

  • Geolocation or address information

  • Communications preferences

  • Personal interests

  • Search queries

  • Comments and other information posted through interactive online features

  • Correspondence you send to us

  • Information collected offline, such as if you contact Customer Service other than via the Site

We may use such information that you provide to us to allow you to:

  • Register on our Sites. Registration is an optional service provided by our Sites. You do not have to register to browse on our Sites, but you may have to register to (a) subscribe to a subscription list or newsletter, (b) purchase products on our Sites, or (c) participate in a survey, poll, sweepstakes or contest that we are promoting. When you register, you are asked for certain Personal Information, such as your name, address, phone number and e-mail address, a password that you select, and your interests, if you choose to register them. Your registration information may be used to help make your online shopping on our Sites quicker and easier by pre-filling certain parts of your shopping information.

  • Participate in Clif Bar Activities. We may collect your Personal Information to administer your participation when you submit a question or request, register for a Clif Bar event such as CykelScramble, participate in a survey or poll, enter a contest or sweepstakes, or participate in other means through our Sites (collectively, “Clif Bar Activities”).

  • Receive Promotional Information and Marketing Materials. We would like to inform you of products and services, sales and special offers that might benefit you. Clif Bar may provide opportunities for you to sign up for electronic communications about our products, services, sales, and special offers. Clif Bar provides mechanisms for you to control your marketing and contact preferences.

  • Testimonials. We display personal testimonials of satisfied customers who use our products, in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at

Information You Provide in Public Areas on Clif Bar Sites. Users may be given the opportunity to browse, find, follow, tag, message, comment or otherwise participate in public areas of our Sites. By choosing to participate in these public areas of our Sites, please be aware that any information submitted through these areas is not private and your information, including Personal Information, associated with Clif Bar or your other linked third party accounts may be displayed to the public. Please note that your use of the Public Area on our Sites is subject to the Clif Bar Terms and Conditions of Use.

Posting on Public Areas on our Sites and Social Media: Our Sites and social media applications include public areas that make it easy to express yourself and share information. However, please remember that what you post publicly on our Sites or on social media could embarrass you or expose you to danger. Please exercise common sense when using public areas:

  • Don't post anything you wouldn't want the world to know (e.g., your phone number, address, IM screens name, or specific whereabouts).

  • Avoid posting anything that would make it easy for a stranger to find you.

  • Don't engage in harassment, hate speech and inappropriate sexual or other unsuitable content for public areas.

Clif Bar may, but is not obligated to, monitor such public areas via software, personnel, or other methods to check for obscenity, defamation or other types of abusive language or behavior, as well as for content that may infringe our rights or the rights of others, all of which types of content we may remove at any time. You agree that Clif Bar is not responsible for the information you submit in public areas, or for any result of your postings, including other User's actions with respect to that information.

Please use caution in disclosing personal information in these public areas.

Information Clif Bar Exchanges With Third Parties. Some of our operations, such as our electronic commerce store, may be managed by service providers who are unaffiliated, third party companies. These companies may share Personal Information with their affiliates and with us to perform services related to our Sites or the operation of our business, such as:

  • Using your account with us to register for or access the services of others, or when your account with others is used to access our Sites.

  • Using received information that you have separately shared with other sites or entities, such as those that create professional marketing lists, to receive special offers and promotions from its partners.

  • Generating marketing data and adding it to our existing user database to better target our advertising and to provide pertinent offers in which we think you may be interested.

  • Tying or combining third party information to information you have provided to us.

  • Payment processing and authorization, fraud protection and credit risk reduction initiatives.

  • Product customization, order fulfillment and shipping, marketing and promotional material distribution.

  • Evaluation of our Sites, data analysis and, where applicable, data cleansing fulfillment houses.

Typically, third parties may only access your Personal Information on a confidential basis and only to the extent necessary to perform its contractual obligations for Clif Bar. Whether or not, and to what extent, any third party actually shares your information with us will depend on their agreement with us and their individual privacy statements.

Clif Bar is not responsible for and assumes no liability if another site or commerce provider collects, uses, or shares any information about you in violation of its own privacy policy or applicable law.

Information We Automatically Collect.

  • Analytics information: We use third-party analytics tools to help us measure traffic and usage trends of our Sites, to generally enhance our Sites, and to personalize your experience with us. These tools collect information sent by your device or our Sites, including the web pages you visit, add-ons, IP addresses and device information, metadata, and other information that assists us in improving our services. We typically collect and use analytics information from Users on an aggregated basis and in such a manner that it cannot reasonably be used to identify any particular individual User.

  • Cookies and similar technologies: We may use cookies and similar technologies like tags, pixels, web beacons, and local storage to collect information about how you use our Sites and to provide additional features to you. We may also record and use log file information or device identifiers reported from your mobile devices or from your browser when you access our Sites. We may ask advertisers or other partners to serve ads or services to your devices, which may use cookies or similar technologies placed by us or the third party. We use these technologies, for example, to help us recognize your browser, to save and remember any preferences that may have been set, to help us customize our Sites for your use, to provide customized content to you, and to help measure and research the effectiveness of our Sites, interactive online content, features, and other communications.

  • Metadata: Metadata is technical data associated with content provided by Users and which may provide information about you. Users are responsible for adding, deleting, or modifying any metadata associated with your content.

  • Use of an App: When you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your device accesses our servers and what information and files have been downloaded to the App based on your device number.

In addition to some of the specific uses of your information we describe in this Privacy Statement, Clif Bar may use information we collect about you to:

  • Fulfill your requests for products, services and information

  • Enable you to participate in interactive features on our Sites

  • Provide personalized content and information to you, which could include online ads or other forms of marketing

  • Provide, improve, test, and monitor the effectiveness of our Sites

  • Develop and test new products, services, and features for our Sites

  • Monitor Site metrics, such as total number of visitors, traffic, and demographic patterns

  • Diagnose or fix technology problems

  • Otherwise support the internal operations of the company and our Sites

  • For any other purposes disclosed to you at the time we collect the information or with your consent

Clif Bar does not share, sell, rent, or trade your Personal Information with any third parties without your consent or other than as described in this Privacy Statement. We may share information that is collected from you in the following circumstances:

  • Authorized third-party service providers. We may share your information with our third-party service providers to help us fulfill requests and perform various necessary functions.

  • Affiliated companies. In some circumstances, we may have affiliated companies or agents acting on our behalf or at our instruction and we may share your information with them.

  • Business transfers. We may share your information in connection with a substantial business transaction, such as the sale, merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

  • Legal purposes. We may disclose your information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims, debt collections, or government inquiries, and to protect and defend the rights, interests, property, safety, and security of Clif Bar, our Users, or the public.

  • Aggregated information. We also may share aggregated or anonymized information with third parties, including to help us develop additional products or services or to help these third parties develop their own products and service offerings.

  • With your consent. We otherwise may share your information with your consent.

We may display or provide links to other sites and resources. These links are for your convenience only and are not under our control. You acknowledge and agree that Clif Bar is not responsible for the availability of external sites or resources, and Clif Bar does not endorse such sites, their contents, advertising, products, or other materials. You further agree that Clif Bar is not responsible or liable, directly or indirectly, for any damage, viruses or loss, caused or alleged in connection with your use of content, goods or services available on an external site or resources. In the event you decide to access or use any other sites, you agree to do so at your own risk. Clif Bar is not responsible for those other sites and resources, their privacy policies, or how they treat information about their users. You should review these third party sites for their policies and practices regarding the collection and use of your information as their policies may differ substantially from ours.

This site also implements Google Map’s API to collect non-identifiable info to display geo-location data. By using Google Map’s API, users are agreeing to be bound by Google’s Terms of Service (

Please note that your browser setting may allow you to automatically transmit a “Do Not Track” signal to websites and online service you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Clif Bar does not alter its practices when it receives a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit

Clif Bar endeavors to give you access to your personal information and your registration information so that you can modify or delete it. At various points during your use of our Sites, you may be asked to indicate your willingness to allow us to communicate with you on an on-going basis, or receive updates or notifications regarding our services. We will honor your preferences.

Where applicable and practical, we will provide Users with opt-in and opt-out choices for subscribing or unsubscribing from our communications. You may (a) stop the receipt of a particular promotional or notification email by clicking on an "unsubscribe" hyperlink contained in any promotional or notification emails we send you, or (b) opt out of further disclosures of your personal information to third parties or by contacting us at: Clif Bar and Company, 1451 66th Street, Emeryville, CA 94608-1004 or by e-mailing us at It may take up to six (6) weeks to modify your preferences.

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Statement and in accordance with any of our internal records management practices, unless a longer retention period is required or permitted by law.

From time to time Clif Bar may modify or amend this Privacy Statement in order to comply with new laws or regulations or to reflect future changes in our business practices. Any changes in our Privacy Statement do not require advance notice and are effective immediately upon posting, however we may post a notice on our Sites or otherwise communicate with you regarding the changes. Modifications to the Policy Statement will be communicated in this page so please check back on occasion. By using our Sites, you agree to the terms and conditions of this Privacy Statement and our Terms and Conditions of Use, and by continuing to use our Sites after changes have been made, you agree to the changes.

Prior versions of our Privacy Statement may be found here.

Still Have Questions?

If you have any questions or concerns regarding our Privacy Statement or otherwise about our privacy practices, please contact us through our Contact Us Page.