We are thrilled to welcome you to the LUNA® family as a LUNAFEST® host. You are a key partner in helping us achieve our goal: to champion women in film and support women’s causes. In partnership, we want to make sure that the hosting process is as easy and fun as possible. 

For the 2021 season, we are excited to celebrate our 20th year, as well as share a few updates to the program.  

On this page, you’ll find a planning checklist and tools we’ve put together to help you organize a successful event, be it live, virtual or a combination of both. We’ve tried to keep this simple, allowing creative space for your own ideas. We have included inspiration and tips based on our own hosting experiences. We welcome your input because you know your community best. 

Please read through the checklist and drop-downs below to make sure you’re staying on track. A few time-sensitive steps need to be completed before your event can happen. As always, we are here to help. Please don’t hesitate to reach out if you have any questions. 

Happy planning! 

LUNAFEST Team | lunafest@clifbar.com 

Back in 1999, LUNA® was introduced as the very first nutrition bar for women. Our mission was to champion women and create momentum to spark change. To fuel women’s ambition, as well as their bodies. 

That vision inspired us to create LUNAFEST in 2001, the world’s first all-women traveling film festival.

For the past 20 years, we’ve celebrated a powerful and diverse set of women filmmakers and given their short films a national platform. Our first event was a small but hopeful screening in California. Since then, we’ve celebrated and shared the work of 170 women filmmakers, raising over $6 million for local women’s causes. Now our unique platform travels to over 200 cities each season.  

We are thrilled to partner once again with Chicken & Egg Pictures, a nonprofit organization that celebrates and champions women storytellers. Chicken & Egg Pictures provides mentorship and critical financial support to women nonfiction filmmakers. Their films have not only gained recognition but also made an impact on social and economic issues. And for the first time, our organizations have joined forces to co-produce three of this season’s films. Together, LUNA and Chicken & Egg Pictures are creating a strong community for women in the film industry. 

We have a few updates for the 2021 Season. We go into detail about these in the Host Guide below, but we wanted to give you the headlines: 

1. We have moved our virtual events to Eventive! Eventive is an all-in-one ticketing and streaming platform that offers fully customizable virtual screening packages and is optimized for Video on Demand and livestreaming. 
2. Posters, postcards, ads, etc. will be provided as downloadable files directly from our site and will no longer be ordered through our print partner. These editable PDFs can easily be customized for your event.  
3. This season features an all-documentary lineup of seven short films featuring strong women, powerful images, and impactful language. Stories reflect the diverse perspectives of the filmmakers and their subjects. May contain content that is not suitable for children or teens. If you'd like to preview the films, just let us know and we'll send over a preview link.

By far, the main driver of success for all our events is word of mouth, but there are many ways to get the word out. We recommend a combination of the following: 

• NEW! Create your own posters, ads, and postcards with the editable PDFs below (this will replace our partner service we have used in the past). It’s easy, and we include a cheat sheet with tips on how to use the editable assets. Be sure to choose the correct folder - We have included assets for Virtual, Hybrid, and Live events (each in their own folder). 
• Invite your network via email or e-newsletters. 
• Create an event on your organization’s Facebook Page and invite your followers. 
• Post to Facebook, Instagram and Twitter! We have a great Social Media Kit (below) for you to get started with. You can post about the films, filmmakers, history of LUNAFEST, unique features of your event, etc. Be sure to choose the correct folder and read the How To Guide - we have included assets for Facebook, Instagram, and Twitter (each in their own folder)
• Want more images to use for promoting your event? Please visit our Media Room for downloadable film stills from all of this season's films.
• Encourage your volunteers, partners, and sponsors to spread the word to their networks via word of mouth, newsletters, and social accounts. 
• Some hosts have assigned "Virtual Table Captains" to help sell a certain number of tickets each for a free ticket themselves. 
• Reach out to local media outlets using the Media Alert (below).  
• Invite local bloggers and influencers to share about the event and attend. 

Host Promo Materials Kit - Virtual

Download

Host Promo Materials Kit - Live

Download

Host Promo Materials Kit - Hybrid

Download

Host Social Media Kit - Instagram

Learn More

Host Social Media Kit - Facebook

Learn More

Host Social Media Kit - Twitter

Learn More

Media Alert Template

Download

Hosts have had great success with fundraising beyond just ticket sales via event sponsorship, silent auctions, and donations.  

Tip: Be sure to remind attendees that some companies match donation funds. 

SPONSORSHIP + DONATIONS — Many of our hosts seek sponsorships to help with the cost or to raise funds for their event. Sponsorships can significantly offset the cost of running your event. While there are fewer costs with virtual events, sponsorships can help pay for a livestream event, goodie bag swag and shipping, and social media ad fees. Reaching out to local businesses also helps build community involvement around your event. Not familiar with asking for sponsorship? We have an easy-to-use Sponsorship Packet with sample letter, example sponsorship levels, etc. Just click the download icon below.

New! We now have more space on the editable PDFs and a place on your EVENTIVE ticketing page to highlight your sponsors’ logos. 

SPONSORSHIP PACKET

Download

Films feature strong women, powerful images, and impactful language. Stories reflect the diverse perspectives of the filmmakers and their subjects. May contain content that is not suitable for children or teens.  

APPLY TO HOST — Have a tentative date in mind when you apply. You can always change it later. 

DONATE TO CHICKEN & EGG PICTURES — We require all hosts to donate $400 to our partner, Chicken & Egg Pictures, prior to hosting. All remaining net proceeds from your event can go to your nonprofit organization or a beneficiary of your choice. 

REREAD the LUNAFEST HOST TERMS AND CONDITIONS. 

DESIGN YOUR EVENT — We have streamlined our virtual streaming this year to make it more polished and simpler for you and your guests. See Eventive section below. This provides more ways for you to be creative and to make your event special – See Event Inspiration section of the Host Guide below. 

THINK OF OTHER WAYS TO FUNDRAISE — Hosts have had great success with fundraising beyond just ticket sales via event sponsorship, silent auctions, and donations – See the Fundraising section of the Host Guide below. 

WATCH YOUR INBOX – We will send you step-by-step emails to get your event listed on lunafest.org/screenings and set up to screen live on Eventive (see the Eventive section of the Host Guide below, read carefully as this is a change from the past). Things you should be ready to share once you receive your first emails: 

• Confirm your event details (Date, time, information about your event) by filling out your LUNAFEST event details form (the LUNAFEST Team will send this to you)
• Confirm your ticket offerings and prices (see Ticketing section of the Host Guide below). 
• If using Eventive for ticketing: For US hosts: get set up with Eventive's Revenue Share system to receieve payouts directly to yout organization's bank account. For Canadian Hosts: provide your mailing address to receive your payout after your event ends.
• Provide sponsor logos in png or jpeg format sent to the LUNAFEST team for your Eventive viewing page. Recommended size: at least 600px wide; wide or square aspect ratio. 
• Let the LUNAFEST team know if you want to do a pre-recorded welcome or closing? Specs will be provided by the LUNAFEST Team
• Would you like to hire Eventive to produce a livestream for you (additional $250 fee)? 

PROMOTE YOUR EVENT — Spread the word! We recommend promoting your event in a variety of ways – see the Promoting Your Event section of the Host Guide below. 

ENJOY YOUR EVENT — Everything is pre-recorded, or you have the Eventive team helping you with a livestream, so no need to stress! Your guests will receive an automatic email confirmation with all the details on how to watch and the Eventive staff will be there to help your guests if they are having any trouble! 

LET US KNOW HOW YOUR EVENT WENT — Please take a moment to fill out a short Show Report after your event to give us feedback.

You can make virtual events fun! Last year, we saw so much creativity, we wanted to share a few ideas with you: 

• Host a livestream Q+A with a filmmaker after viewing the films on Eventive! For $250, the Eventive team will help you produce a livestream discussion on the virtual platform (no more managing the back end on your own!). 
• Encourage your attendees to throw on some fun jewelry, make a specialty cocktail, and pop up some gourmet popcorn. 
• Create goodie bags and set up local pick-up or delivery for virtual screenings (think movie night supplies). 
• Your guests can purchase a LUNAFEST wine kit from the CLIF Family Winery to enjoy during the show. Your guests can enjoy 20% off with the promo code: LUNAFEST21 (available for Luna kits only and not eligible to be combined with other sales promotions or discounts). To view a mini virtual wine tasting and learn more about the wines featured in our kits, please check out this VIDEO from Clif Family Winery. You may also share this with your attendees!
• Partner with a local restaurant for dinner and a movie. 
• Set up a Drive-in Movie or Outdoor Pop-Up Screening – host at a local drive-in theater or create your own outdoor screening at a local park with a portable projector and screen. There are companies that can do this for you! 
• Have guests participate in a virtual Instagram photo booth complete with new LUNAFEST Instagram stickers and frames! Just have your guests tag your Instagram account and use the hashtag #LUNAFEST. 
• Get some more inspiration from our LUNAFEST Pinterest board!
• Other ways we make it fun: 
  • LUNAFEST Spotify playlist is a great way for your guests to get excited about your upcoming event.
  • Discounted LUNA bars - We are thrilled to offer 20% off all LUNA Bars. Every ticket confirmation email from your event will include a discount to purchase LUNA bars on lunabar.com.  

LUNAFEST is moving to Eventive! Eventive is an all-in-one ticketing and streaming platform that offers fully customizable virtual screening packages and is optimized for Video on Demand and livestreaming. 

Eventive offers two formats for screenings: Video on Demand (VOD), or VOD + Livestream: 

1. VOD: Attendees stream LUNAFEST films any time during the 48-hour viewing window. This is the simplest option for hosts and allows attendees flexibility in viewing the films.  
2. VOD + Livestream: Films stream at a designated event time. Hosts can include a livestream section during their event. The films + recorded livestream will be available to attendees for the 48-hour period.  
   • The Eventive team will help you produce your Livestream event for a fee of $250. This is similar to a “live event” experience with a specific event time, intro, and/or Q&A in real-time and allows the audience to interact with the chat function. VOD films plus a filmmaker Q&A is a great use of this type of event. 

 Other great things about Eventive:  

• Hosts can upload pre-recorded welcomes/filmmaker intros as pre-roll and upload other recorded content such as pre-recorded Q&As to add to their virtual screenings.   
• There are numerous ways your audience can watch Eventive virtual screenings, including Apple TV,  AirPlay, Roku, and Chromecast. Learn more here: http://watch.eventive.org/help
• Eventive's audience support is available from 6 a.m. - 12 a.m. PST, 7 days a week, for your guests and attendees.   
• Eventive also offers various methods to highlight sponsors on your streaming page.  

Eventive FAQs: 

How do I submit my sponsor logos? 

• Display ads can be submitted in jpeg and png format only.  Recommended specs are at least 600px wide, and either wide or square aspect ratio. Please email them directly to lunafest@clifbar.com one week prior to your event. If you send any materials to lunafest@clifbar.com you warrant and represent that they do not infringe or misappropriate anyone else's rights. 

How do I submit my recorded video welcome (or sponsor video, etc.)? 

• You may record your video using your phone, Zoom, etc. You may add in sponsor videos, etc. But make sure to combine everything into one file before submitting to us. Specs are as follows: 
  • Recommended length: under 20 minutes. 
  • VERY IMPORTANT: If filming on a phone, please ensure you are filming in HORIZONTAL format (landscape view)
  • 1920x1080 h.264 @10Mbps, max file size 10GB. Both .mp4 and .mov format are accepted. 
  • Please name your file as follows: “[Your organization] _ [event date]LUNAFEST_Intro” 
  • We will send you an upload link via email. 
  • You must submit your video at least 7 days prior to your event date. 

Can I still host a Livestream event?  

• Yes! Eventive offers a Video on Demand (VOD) + Livestream option. For $250, Eventive can provide a personal event producer to manage your livestream (if you choose to incorporate a livestream into your event).  

How does Ticketing + Eventive work? 

• We strongly recommend using Eventive for your ticketing to ensure a seamless experience for your attendees. Eventive will automatically send confirmation emails, reminders, and of course the link to view the films on demand. Similar to Eventbrite and other ticketing platforms, Eventive has some additional fees.  These fees should be INCLUDED in your ticket price and Eventive will deduct them from your payout. So, there is some math involved. Not to worry! We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example:  

• Transaction fees are 5% of the total ticket price + $0.99  
• DRM Streaming unlock fees are $0.99 per virtual screening ($1.49 for VOD + livestream)  

We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example:  

VOD (No livestreaming): 

• To net $10 per Ticket: $10 + Eventive Fees $2.75 = $12.75 Published Ticket Price* 
• To net $15 per Ticket: $15 + Eventive Fees $3 = $18.00 Published Ticket Price* 
• To net $20 per Ticket: $20 + Eventive Fees $3.25 = $23.25 Published Ticket Price* 
• To net $25 per Ticket: $25 + Eventive Fees $3.50 = $28.50 Published Ticket Price* 
• To net $40 per Ticket: Ticket price $40 + Eventive Fees $4.25 = $44.25 Published Ticket Price* 

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $0.99)/$0.95)    

*We have rounded up these numbers to the nearest increment of .25 cents.

VOD + Livestreaming:  

• To net $10 per Ticket: $10 + Eventive Fees $3.25 = $13.25 Published Ticket Price* 
• To net $15 per Ticket: $15 + Eventive Fees $3.50 = $18.50 Published Ticket Price* 
• To net $20 per Ticket: $20 + Eventive Fees $3.75 = $23.75 Published Ticket Price*  
• To net $25 per Ticket: $25 + Eventive Fees $4.00 = $29.00 Published Ticket Price*  
• To net $40 per Ticket: $40 + Eventive Fees $4.75 = $44.75 Published Ticket Price*  

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $1.49)/$0.95) 

*We have rounded up these numbers to the nearest increment of .25 cents.

NOTE: Eventive requires that US hosts submit a W-9 form to receive payout so if your organization does not have or want to fill out a W-9 form you may use an outside ticketing platform of your choice. See last section below for information about using outside ticketing.

How does CANADIAN Ticketing + Eventive work? 

• For our Canadian hosts, we also strongly recommend using Eventive for your ticketing to ensure a seamless experience for your attendees. Ticket prices and payouts are in Canadian dollars so there is no conversion necessary. Eventive will automatically send confirmation emails, reminders, and of course the link to view the films on demand. Similar to Eventbrite and other ticketing platforms, Eventive has some additional fees.  These fees should be INCLUDED in your ticket price and Eventive will deduct them from your payout. So, there is some math involved. Not to worry! We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example:  

• Transaction fees are 5% of the total ticket price + C$0.99 transaction fee + C$1.29 DRM unlock fee 
• DRM Streaming unlock fees are  C$1.29 per virtual screening  (C$1.99 unlock fee for VOD + livestream)

We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example:  

VOD (No livestreaming): 

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $01.29)/$0.95)    

VOD + Livestreaming:  

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $1.99)/$0.95) 

*We recommend you round up to the nearest dollar to keep it simple. 

NOTE: Eventive requires that Canadian hosts submit a W-8BEN-E form to receive payout so if your organization does not have or want to fill out a W-8BEN-E form, you may use an outside ticketing platform of your choice. See last section below for information about using outside ticketing.

How will I know how many tickets I have sold? 

• When your event goes live, the LUNAFEST team will send an email introducing you to the Eventive Premium Support team. We will need a few pieces of info from you, including payment information. When you want to check on your ticket sales, you can connect with Eventive Premium Support to ask for an update. Please do not contact premium support other than from the email address in which you were introduced to Eventive.   

Can attendees buy tickets for others as gifts?

• Yes! They can select your screening on Eventive and look for the Give as Gift below the Pre-Order/Unlock Now button. After they click on the link, they can add the recipient's email address and an optional message, then continue on with the rest of the transaction. The recipient then receives an email and can "accept" and gift to complete the transfer(and create an account if they don't already have an Eventive account).

How do I receive my payout? 

For US Organizations:

• Eventive is now able to provide direct payment to our hosts via Stripe. 
• Your payments will be made on a monthly basis on the 1st of the month directly to your organization's bank account.
• You will be invited to set up a simple Eventive Revenue Sharing Account to receive funds directly.
• There is a 1% fee from Stripe on the net amount of the payout for this service.
• You must be set up with Revenue Share BEFORE ticket sales can begin.
• More information is available in the Eventive Payment Process Guide. 

For Canadian Organizations:

• Eventive will disburse funds to each organization within 15 days after the end of the month of the event. For example, an organization with a screening held January 10-12 would receive a payout by February 15. 
• Please fill out form W-8BEN-E and save as a PDF, using the following notation: “[organization name]_W-8BEN-E.

 Can I still use my own ticketing site? 

• Yes, but we recommend you use Eventive to consolidate ticketing and streaming experiences. If you do not use Eventive's ticketing platform, you may use your own ticketing platform but please note the following: 

      1. You must end ticket sales on your platform by the evening before your event date and send to the LUNAFEST team so we can enter these attendees into the Eventive system.

      2. Attendees will receive an email confirmation from Eventive so they can access the films. They will need to set up a simple account with Eventive to do so.

      3. Please know that organizations will still be invoiced for all streaming fees for your attendees (.99/per VOD attendee or $1.49/per VOD + Livestream attendee).  

We suggest you keep your ticket prices the same or similar to a live screening event. This is still a fundraiser for your nonprofit organization, and your community will appreciate being able to support your organization while enjoying the films from the comfort of their home. Some hosts also offer lower-priced tickets for students and seniors. We also suggest offering an individual ticket price and a higher household or group ticket price for 2+ viewers in one home. 

US Ticketing + Eventive:

We strongly recommend using Eventive for your ticketing to ensure a seamless experience for your attendees. Eventive will automatically send confirmation emails, reminders, and of course the link to view the films on demand.  

Similar to Eventbrite and other ticketing platforms, Eventive has some additional fees. These fees should be INCLUDED in your ticket price and Eventive will deduct them from your payout. So, there is some math involved. Not to worry! We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket:  

• Transaction fees are 5% of the total ticket price + $0.99   
• DRM unlock streaming fees are $0.99 per virtual screening ($1.49 for VOD + livestream) 

We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example:  

VOD (No livestreaming): 

• To net $10 per Ticket: $10 + Eventive Fees $2.75 = $12.75 Published Ticket Price* 
• To net $15 per Ticket: $15 + Eventive Fees $3 = $18.00 Published Ticket Price* 
• To net $20 per Ticket: $20 + Eventive Fees $3.25 = $23.25 Published Ticket Price* 
• To net $25 per Ticket: $25 + Eventive Fees $3.50 = $28.50 Published Ticket Price* 
• To net $40 per Ticket: Ticket price $40 + Eventive Fees $4.25 = $44.25 Published Ticket Price* 

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $0.99)/$0.95)    

*We have rounded up these numbers to the nearest increment of .25 cents.

VOD + Livestreaming:  

• To net $10 per Ticket: $10 + Eventive Fees $3.25 = $13.25 Published Ticket Price* 
• To net $15 per Ticket: $15 + Eventive Fees $3.50 = $18.50 Published Ticket Price* 
• To net $20 per Ticket: $20 + Eventive Fees $3.75 = $23.75 Published Ticket Price*  
• To net $25 per Ticket: $25 + Eventive Fees $4.00 = $29.00 Published Ticket Price*  
• To net $40 per Ticket: $40 + Eventive Fees $4.75 = $44.75 Published Ticket Price*  

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $1.49)/$0.95) 

*We have rounded up these numbers to the nearest increment of .25 cents.

NOTE: Eventive requires that US hosts submit a W-9 form to receive payout so if your organization does not have or want to fill out a W-9 form you may use an outside ticketing platform of your choice. See last section below for information about using outside ticketing.

CANADIAN Ticketing + Eventive 

For our Canadian hosts, we also strongly recommend using Eventive for your ticketing to ensure a seamless experience for your attendees. Ticket prices and payouts are in Canadian dollars so there is no conversion necessary. Eventive will automatically send confirmation emails, reminders, and of course the link to view the films on demand. Similar to Eventbrite and other ticketing platforms, Eventive has some additional fees.  These fees should be INCLUDED in your ticket price and Eventive will deduct them from your payout. So, there is some math involved. Not to worry! We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket.

• Transaction fees are 5% of the total ticket price + C$0.99 transaction fee + C$1.29 DRM unlock fee 
• DRM Streaming unlock fees are  C$1.29 per virtual screening  (C$1.99 unlock fee for VOD + livestream)

We have made it easy for you to figure out the pricing of your tickets to make sure you meet your fundraising goals for each ticket, for example: 

VOD (No livestreaming): 

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $01.29)/$0.95)    

VOD + Livestreaming: 

Equation: Your set ticket price = (net amount you wish to keep + $0.99 + $1.99)/$0.95)

*We recommend you round up to the nearest dollar to keep it simple. 

NOTE: Eventive requires that Canadian hosts submit a W-8BEN-E form to receive payout so if your organization does not have or want to fill out a W-8BEN-E form, you may use an outside ticketing platform of your choice. See last section below for information about using outside ticketing.

Outside Ticketing + Eventive: 

You may use a different ticketing platform of your choice (such as Eventbrite, etc.) for streaming your event but we recommend you use Eventive to consolidate ticketing and streaming experiences. If you do not use Eventive's ticketing platform, please note the following: 

• You must end ticket sales on your platform by the evening before your event date and send to the LUNAFEST team so we can enter these attendees into the Eventive system.
• Attendees will receive an email confirmation from Eventive so they can access the films. They will need to set up a simple account with Eventive to do so.
• You will be invoiced for streaming fees for your attendees (.99/per VOD attendee or $1.49/per VOD + Livestream attendee) after your event ends.

EVENTIVE Payment Process Guide

Learn More

LUNAFEST Live Event Protocol: 

1. Ensure that you are following all local health department guidelines regarding COVID-19. 
2. If you are NOT requiring proof of vaccination and/or will NOT be requiring masks, you must provide notification on your ticketing page, email communication, and at your event site that your event is not requiring masking or proof of vaccination against COVID-19 and that patrons enter at their own risk. 
3. We suggest you be prepared to convert your event to virtual to avoid having to cancel your event completely should local health guidelines change before your event takes place. The LUNAFEST Team is available to help you get set up with a Virtual backup plan for your event.  

The LUNAFEST name represents the LUNA brand and our values and commitment to women everywhere. It is very important to correctly use all marketing materials and signage associated with LUNAFEST to ensure a consistent brand image for the festival nationwide. You are highly encouraged to utilize the editable PDFs located in Marketing Your Event.  

Should you need to create additional materials beyond what LUNA offers, we ask that you follow the LUNAFEST logo and name usage guidelines below and email a sample to LUNA at lunafest@clifbar.com for approval before posting or distributing. The guidelines are clarified in detail, but if anything seems confusing or if you have questions, please don’t hesitate to contact us. Clif Bar may ask you to remove any materials that do not follow these guidelines. 

REFERRING TO LUNAFEST — Spelling LUNAFEST: The first mention of LUNAFEST on any document should always include the ® symbol immediately following the name LUNAFEST. All subsequent references to LUNAFEST within the same document do not need the ® symbol. The ® symbol can be found in most Word program under Insert > Symbol. 

• This is correct: LUNAFEST® 
• This is not correct: Lunafest®. LUNA-FEST®, LUNAFESTTM 

 IDENTIFYING YOUR LUNAFEST— 

• If you are a college or university your event name should read: LUNAFEST [Name of College/University] [Year]. For example, LUNAFEST University of Colorado 2021. 
• You can also add a line following saying: Hosted by [Your College Group Name. For example, LUNAFEST University of Colorado 2021, Hosted by the Women’s Studies Department.  
• For any other organization, your event name should read: LUNAFEST [Name of town where event is held. [Year], Hosted by [Name of Organization], benefiting [Beneficiary Organization]. For example  
• LUNAFEST Mill Valley 2021, Hosted by the Marin County Women’s Health Center, benefiting Breast Cancer Prevention Partners. 

LUNAFEST BRANDING GUIDE TITLE SPONSOR — LUNAFEST is brought to you by LUNA. LUNAFEST cannot be listed as having any other title sponsors. However, local sponsorships are highly encouraged — please see the Sponsorship Packet for details. 

TAGLINE  —  The official LUNAFEST tagline is: Short Films By and About Women. Rated Equal™.

WEBSITE — The official LUNAFEST website is www.lunafest.org. No assets may be re-purposed from the lunafest.org website for use elsewhere online or in print without permission from LUNAFEST.

LOGO —  The official LUNAFEST logo is available for download at www.lunafest.org/media-room. No other logo besides the beneficiary organization(s) logo may be used on any printed or digital material related to LUNAFEST. All uses of LUNAFEST () must be approved by LUNA including online and print materials. 

MANDATORY DISCLOSURES — 

• All digital and print media advertising your event must include the following disclosure: 
  • LUNAFEST is used with the permission of Clif Bar & Company, and the event is permitted under the LUNAFEST HOST terms and conditions. This event is not sponsored by LUNAFEST or Clif Bar, and [insert your information here: name/organization] is solely responsible for the administration and management of the event.  You are providing your information to [insert your information here: name/organization], which shall be shared with LUNAFEST/Clif Bar. You may opt into Clif Bar’s newsletter feed as described in your ticket purchase process. 
•  Raffles are permitted in conjunction with your LUNAFEST event in the United States only, BUT only If you are a non-profit public benefit corporation, who has properly registered in the states in which you will operate the raffle, and have complied with all statutes governing raffles.  If you are eligible to offer a raffle and do so, you must include the following disclosure in your raffle terms and conditions: 
  • This raffle is properly licensed and sponsored by [organization], which is solely responsible for its administration.  LUNAFEST and Clif Bar & Company do not endorse and are not affiliated with the raffle. You are providing your information to [insert your information here: name/organization], which will be shared with LUNAFEST/Clif Bar. You may opt into Clif Bar’s newsletter feed as described in your ticket purchase process. 
• Sweepstakes are permitted in conjunction with your LUNAFEST event in the United States only, BUT only if you are a corporation in good standing, and have complied with statutes in the states in which you will offer the sweepstakes, including providing terms and conditions accessible to entrants.  If you offer a sweepstakes, you must include the following disclosure in your sweepstakes terms and conditions: 
  • This sweepstakes is sponsored by [insert your information here: name/organization], which is solely responsible for its administration. LUNAFEST and Clif Bar & Company do not endorse and are not affiliated with this sweepstakes. You are providing your information to [insert your information here: name/organization], which shall be shared with LUNAFEST/Clif Bar. You may opt in to Clif Bar’s newsletter feed as described in your ticket purchase process. 

PLEASE READ THE TERMS OF THIS AGREEMENT, BECAUSE THEY CONSTITUTE A LEGALLY BINDING AGREEMENT BETWEEN YOU/YOUR ORGANIZATION (referred to herein as “You”) AND CLIF BAR & COMPANY. 

Clif Bar & Company owns and controls the LUNA brand, LUNAFEST, and related logos and marks. 

Your LUNAFEST event must be held between January 1, 2021 and November 15, 2021. 

You must give a $400 donation ($350 through 1 /31/21) to our national partner, Chicken & Egg Pictures, prior to receiving the LUNAFEST films. Chicken & Egg Pictures is an organization that provides mentorship and critical financial support to female nonfiction filmmakers. Because a critical component of LUNAFEST is raising funds for your organization, you are strongly encouraged to sell tickets to LUNAFEST. Admission to your event via suggested contribution or donation is not encouraged. 

For live events: At a minimum, your venue must provide the following A/V equipment: screen, digital projection system or DVD or Blu-ray Disc projection system, sound system, and adequate seating. 

The films are the property of Clif Bar & Company and DVDs MUST be returned within one week (5 business days) of your LUNAFEST screening

If you have a digital download of the LUNAFEST films, you must delete the download within one week (5 business days) of your LUNAFEST screening.

You agree to send your post-event report to LUNA via our SurveyMonkey Show Report Form no later than two weeks (10 business days) after your LUNAFEST screening. 

You agree to inform LUNA of any Public Relations or Media outreach for your event. LUNA has final approval on all media relating to your event. 

Your group or organization is responsible for all financial aspects of the LUNAFEST you host. Neither Clif Bar & Company nor the LUNA brand provides any financial assistance or assumes any financial, legal, or other liability with respect to LUNAFEST. You agree to assume all liability for your LUNAFEST event and seek appropriate event insurance or the like. You will indemnify, defend, and hold harmless Clif Bar & Company and its employees and officers from any liability, loss (including attorney’s fees), claim, damages, or other action (collectively, “Claims”) arising out of or connected with your LUNAFEST event, except to the extent any such Claim relates to the films themselves. 

To be eligible to sponsor a LUNAFEST event, you must provide proof of your group or organization’s status as a registered charity, 501(c)(3) nonprofit organization or 501(c)(4) social welfare organization, or a campus group officially sanctioned by your school. You must submit such proof to lunafest@clifbar.com.

You are responsible for periodically checking the LUNAFEST screenings page for other LUNAFEST events that may be scheduled in your area and notifying LUNAFEST if there is a conflict. LUNA does not screen locations or dates for date conflicts. 

You must comply with the requirements for any and all use of any printed materials, logos, and elements in the media package as included in your Host Planning Guide. 

Website content on Lunafest.org may not be copied or replicated without permission from Clif Bar & Company. 

All Internet or social media content you want to use to advertise, promote and/or publicize your LUNAFEST event must be approved by us prior to going live online. To submit your content for approval, please contact lunafest@clifbar.com. 

All digital and print media advertising your event must include the following disclosure: 

LUNAFEST is used with the permission of Clif Bar & Company, and the event is permitted under the LUNAFEST HOST terms and conditions. This event is not sponsored by LUNAFEST or Clif Bar, and [insert your information here: name/organization] is solely responsible for the administration and management of the event.  You are providing your information to [insert your information here: name/organization], which shall be shared with LUNAFEST/Clif Bar. You may opt into Clif Bar’s newsletter feed as described in your ticket purchase process. 

Raffles are permitted in conjunction with your LUNAFEST event in the United States only, BUT only If you are a non-profit public benefit corporation, who has properly registered in the states in which you will operate the raffle, and have complied with all statutes governing raffles.  If you are eligible to offer a raffle and do so, you must include the following disclosure in your raffle terms and conditions: 

This raffle is properly licensed and sponsored by [organization], which is solely responsible for its administration.  LUNAFEST and Clif Bar & Company do not endorse and are not affiliated with the raffle. You are providing your information to [insert your information here: name/organization], which will be shared with LUNAFEST/Clif Bar. You may opt in to Clif Bar’s newsletter feed as described in your ticket purchase process.  

Sweepstakes are permitted in conjunction with your LUNAFEST event in the United States only, BUT only if you are a corporation in good standing and have complied with statutes in the states in which you will offer the sweepstakes, including providing terms and conditions accessible to entrants.  If you offer a sweepstakes, you must include the following disclosure in your sweepstakes terms and conditions: 

This sweepstakes is sponsored by [insert your information here: name/organization], which is solely responsible for its administration.  LUNAFEST and Clif Bar & Company do not endorse and are not affiliated with this sweepstakes.  You are providing your information to [insert your information here: name/organization], which shall be shared with LUNAFEST/Clif Bar. You may opt in to Clif Bar’s newsletter feed as described in your ticket purchase process.  

Clif Bar & Company has the right in its sole discretion to decide on any additional sponsors or promotional partners. You may have local sponsors for your local events. Local sponsors may not be competitors of Clif Bar & Company in the energy and nutrition foods (including bars, gels, and chews), sport drink, and snack food categories. 

LUNAFEST films must be shown in their entirety and in the sequence that we require. 

You may add one additional local film to the festival that can be shown after the official LUNAFEST films. LUNAFEST must first screen and approve this film. Please submit such additional films to lunafest@clifbar.com.

Nothing in this agreement should be interpreted to suggest an ongoing relationship between Clif Bar & Company, LUNAFEST, and you/your organization. Nor should anything in this agreement be interpreted to confer upon you or any third party any right to any intellectual property belonging to LUNA, LUNAFEST, or Clif Bar & Company. Except as set forth in this agreement, you are not authorized to use any such intellectual property. 

Clif Bar & Company reserves the right in its sole discretion and without incurring any liability whatsoever, to cancel LUNAFEST at any time or to revoke your permission to be a LUNAFEST host.